Change Strategies

Why most change efforts don't stick

Change management isn't flawed. It's just usually done too late, too lightly, and too far from the people doing the work.

Change management gets a bad reputation. Not because the discipline is flawed. Because it's usually done too late, too lightly, and too far from the people actually doing the work.

After 30 years and 50+ projects, here's what I've learned actually works.

Resistance isn't your enemy. Ignoring it is.

When people push back on a new system or process, the instinct is to push harder — more training, more comms, more escalation.

Wrong move.

Resistance is a signal. Someone is scared, confused, unconvinced, or has spotted a genuine problem. Before you try to overcome resistance, try to understand it. You'll move faster and burn a lot less goodwill.

The people who feel heard become your biggest advocates.

Stakeholder engagement isn't a box to tick. It's how you build the coalition that carries change through the organisation when your project team has moved on.

Find the people who will be most affected. Bring them in early. Use their input. When they feel like they shaped the outcome — even slightly — they own it. And they'll defend it to everyone else.

Go-live is the beginning, not the end.

Most projects celebrate go-live and close the workstream.

That's exactly when adoption work needs to intensify.

The first 90 days after go-live are where change either embeds or unravels.

Who's supporting people when they get stuck? Who's watching the adoption data? Who's following up with the teams that are quietly reverting to the old way?

Someone needs to own that. Usually nobody does.

The first 90 days decide it
Go-live
The system is on. The real work starts now.
Days 1–90
Support, monitor adoption, follow up with quiet reverters.
Day 90+
Change either embeds — or unravels.
Most teams stop at go-live. The ones whose change sticks treat it as the start line, not the finish.
Adoption isn't won on launch day. It's won — or lost — in the 90 days after.

What good looks like

Successful change isn't complicated. But it does require intention.

Start with a clear picture of success. Involve people early. Communicate constantly. Treat resistance as data. And stay close to the ground after go-live.

That's it. Not a framework. Not a methodology. Just the things that consistently make the difference.

If you want a fast read on where your own change risk sits — before it turns into the kind of resistance that's expensive to unpick — the free Change Impact Scorecard maps it out, team by team, in about ten minutes.

Try the free Change Impact Scorecard →
Sheena Karim
Written by Sheena Karim Connect on LinkedIn ↗

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